The guide · playbook
How I fix Claude's carousels.
Point Claude at a carousel and you get generic slides that die on slide 2. Mine hit 100K+ because I split the job: a skill engineers the copy, then an image model builds one visual system around it. Here's the whole playbook — the skill, my exact process, and the visual anchor.
The full playbook
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The skill that writes the slides
carousel-copy is the copy engine: you give it an idea, it picks the slide count and writes every slide — hook variants, the earn-the-swipe second slide, the value, the payoff, and the CTA. Grab it, then follow the process below for the visuals. There's a full video breakdown that walks through copy, hook variants, and the visual anchor.
Visual hook, then straight to value
No filler intro slides. The hook already carries the pain point, so slide 2 goes straight into value. Every carousel is the same shape:
Slide 1Visual hook — the whole ballgame, encapsulates the pain point.Slide 2+Value 1, 2, 3… — one idea per slide, each earns the swipe.Last slideCTA — same design language as the hook, keyword plus reward.
How I actually build one
Idea in, finished carousel out. The copy is planned once; the visuals are built as one system so every slide looks like it belongs.
Plan the copy
Take your idea to Claude and run/carousel-copy. It picks the slide count for the topic and writes the text for every slide — three hook options for the cover, the second slide that earns the swipe, the value slides, the payoff, and the CTA. The skill engineers for the four things that actually spread a carousel — saves, shares, comments, and completion — and runs a hook checklist on every cover variant.Design the hook slide first
Connect Claude to an image model (I use ChatGPT Image 2), feed it a few reference images in the style you like, and generate 3 completely different variants for the hook. Iterate round after round until one genuinely stops you. The hook is the most important slide by a mile — spend the most time here.Lock a visual anchor for the value slides
For the first value slide, generate a few completely different variants the same way. Once you land on the one you love, reuse it as the visual anchor — paste it back in as the reference for every other value slide. That's what makes ten slides look like one designed system instead of ten random images.Design the CTA slide
Treat the closer like the opener: same variant-and-iterate process as the hook, same design language, so the carousel bookends cleanly. Keyword CTA on the copy (that part came from the skill), strong visual to match.Original guide by Artem Novitckii. Watch the full video breakdown, tag him on Instagram — he reposts the good ones — bring it to the weekly call on Skool, or browse his resource library.