The guide · playbook
Build a living content brain.
Turn every creator you learn from into your own creative director and scriptwriter. Scrape their reels, analyse their patterns, then generate scripts in their exact voice — hook, body, and CTA. It all runs in Claude Code, and you can be live in under 10 minutes. You're not a developer? Neither is the person who built it — if anything breaks, you paste the error back into Claude and it fixes itself.
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The stack — four tools
Everything you need, mostly free:
VS CodeFree code editor where Claude Code lives.Claude CodeThe brain — reads, writes, and runs the whole thing.ApifyMarketplace of scrapers. $5/mo free tier covers ~3,000 results.GroqWhisper-grade transcription. Free and very generous.
Build it in 10 minutes
Each step below is a one-action thing. If anything breaks, paste the error into Claude Code and ask it to fix — that's the whole workflow.
01 · Install VS Code
The free code editor where Claude Code lives. Grab it from code.visualstudio.com and pick the build for your OS (macOS, Windows, or Linux). Don't worry about themes or extensions yet.
02 · Install the Claude Code extension
In VS Code, open the Extensions panel and search Claude Code. Install it. You'll get a small orange icon in the sidebar — click it to open the Claude chat panel. Using the extension instead of the terminal is far less intimidating if it's your first time — same Claude Code, friendlier window.
03 · Download the template
The scaffold is on GitHub so you don't start from zero. Open the repo, then either clone it or grab the zip. Not familiar with git? On the repo page, click the green Code button → Download ZIP, unzip it anywhere, then in VS Code use File → Open Folder and pick the unzipped content-brain folder.
04 · Grab your API keys
You need two free accounts: Apify (Instagram / TikTok / YouTube scrapers — $5/mo free covers ~3,000 results) and Groq (Whisper-grade transcription, free and generous). Open .env in the folder and paste your keys:
05 · Run /setup
In the Claude Code chat panel, type the command below. It checks your keys, installs Python and its dependencies, builds the local web app, and creates the Obsidian vault. Takes ~2 minutes. When it's done you'll get a localhost URL — open it. Keep Claude in auto mode for setup; it only stops to ask when something genuinely needs your judgment.
06 · Add your first creator
In the dashboard, click Add Creator. Paste their handle or profile URL, pick the platform (Instagram / TikTok / YouTube), and choose how many reels to pull. Hit start. It downloads each video, transcribes it with Groq, and drops everything into the vault. The new profile shows up in the dashboard when it finishes.
07 · Analyse → playbook + patterns
Click into the creator and hit Analyse. Claude reads every transcript and writes two plain-text files you can read, tweak, and use:
playbook.mdHow to copy their style, with links to the exact videos that taught it.patterns.mdTheir most common hook templates, body structures, and CTAs.
08 · Chat with the creator
In the creator's profile, open the chat and ask for a reel. The brain pulls their playbook, patterns, and most-relevant past video, picks the closest matching style, and writes a script with hook · body · CTA in their exact voice — plus a caption to match. Iterate in the chat ("redo the hook", "make it shorter") until you're happy.
09 · Use Mega Brain for cross-creator scripts
Back on the dashboard, hit Mega Brain. This chat sees every creator at once. Ask it the same "write me a reel" question and it picks whoever's style fits your topic best, then writes the script. Now open Obsidian on the same folder and you'll see every transcript, playbook, and pattern as a navigable graph — great for studying, and great for showing the system off in 1:1s.
Want LinkedIn too? Open the LinkedIn scraper on Apify, copy its "for AI" link, paste it into Claude Code, and ask it to add LinkedIn as a platform. That's how every new capability gets added.
Three more ways to run this brain
Once the vault is full of real transcripts, the same brain doubles as a market-research engine.
Trending topic decks
Ask the brain to analyse your tracked creators and present what's trending — themes, hooks, tools — as a deck for your marketing team.Newsletter drafts
You're sitting on a goldmine of viral transcripts. The brain reads them weekly and writes a newsletter draft with the best finds.Pain-point finder
Surface pain points creators keep mentioning, then turn each into a product idea with evidence pulled from real reels.Things people ask first
Do I need to know how to code?
No. Claude Code reads and writes the code for you — you just talk to it in plain English. If something breaks or you want to customise, ask it to explain or fix in the chat.
How much does it cost to run?
Your Claude Code subscription (which you've likely already got). Apify gives $5/month free, which covers ~3,000 Instagram results. Groq transcription is free. Total: $0 on top of Claude.
Which platforms does it scrape?
Instagram, TikTok, and YouTube out of the box. Add LinkedIn (or anything else on Apify) by pasting the scraper's AI link into Claude Code and asking it to wire it up.
Where is my data stored?
Everything lives in an Obsidian vault on your machine — plain markdown files in a folder. Nothing leaves your laptop unless you push it to a repo.
Original guide by Artem Novitckii. More from him on Instagram, in the Skool community, and across his resource library.