The guide · setup guide
Your first AI content system.
You watched the reel — here's the full setup. The whole thing is a Claude Project with three files and one set of instructions. Once it's built, you type "draft me a reel about X" and it gives you a hook, script, and caption in your voice. Setup takes about ten minutes.
The full setup
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Step 1: Create the project
You'll land on the empty project view. Two panels matter here: Knowledge (where the three files go) and Instructions (the box at the top).
Step 2: Build the 3 files
Make these as .md files on your computer (or just paste them into Claude's knowledge as text — both work). Each one has a job.
File 1 — about-me.md
This teaches Claude who you are. Keep it short. Three lines is enough.
Example (the author's own):
That's the whole file. Don't overthink this one.
File 2 — best-reels.md
This is the brain. Twenty top reels in your niche, broken down so Claude can pull patterns from them. Use a starter-pack file (BEST_REELS.md) as your template and do this for 20 reels. The notes section is the most important part — that's where you teach Claude why something worked, not just what it said.
Quick tip on transcribing: you don't need to manually type out every reel. Google "free reel transcription tool" and you'll find a bunch, or transcribe locally for free.
File 3 — my-reels.md
This is the file that makes the system actually sound like you. Every reel you post goes in here, using the same template as best-reels.md. If you've never posted, start fresh with 1–2 entries from reels you've drafted and the file will fill up over time.
The point: best-reels.md teaches Claude what works in your niche; my-reels.md teaches Claude what works for you specifically — the voice, the pacing, the topics that hit with your audience. Here's the template:
Here's a real one from the author's account so you see the level of detail:
Do this for 20 reels and your file is done. After 5–10 entries this file becomes the most valuable one in the project.
Step 3: Add the custom instructions
Click into the Custom Instructions box at the top of the project and paste this in:
That's it.
Step 4: Use it
Open a new chat inside the project and type:
Claude will give you 3–5 angles first. Pick one. Then it writes the full hook, script, and caption. If something feels off, push back: "Make it more raw." "Cut the second sentence." "This sounds too AI." The system learns from the corrections inside that chat. When a reel performs, add it to my-reels.md — the system gets sharper every time you do.
Common mistakes to avoid
- Skipping the notes section in best-reels.md. That's where 80% of the value lives. Without it Claude just mimics the surface, not the reason it worked.
- Making about-me.md too long. Three lines. If you write three paragraphs Claude weighs it too heavily and your drafts get bloated.
- Not adding to my-reels.md. This is the file that compounds. If you don't update it, the system stays generic.
- Asking for the script before picking an angle. The angles step exists on purpose. It saves you from getting one mediocre draft instead of choosing from five directions.
Original guide by Artem Novitckii. More from him on Instagram, in the Skool community, and across his resource library.